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Wonderful Alpine villages dot the world, combining rural charm with staggering back drops. Few anywhere though can match the charm and atmosphere of Lech am Arlberg which sits in the snowiest corner of the Alps. 15th century houses still stand in Lech am Arlberg and these centuries of existence have cultivated over time one of the most beautiful examples of an Alpine resort anywhere.
There are pretenders to the crown of most beautiful ski holiday resort in the Alps. Kitzbuhel has a stunning medieval centre, Chamonix has a natural backdrop that few can match and Zermatt features the most globally iconic peak lodged firmly in the sky above the resort. But for style, sophistication and unique charm, then Lech am Arlberg with its superb architecture, riverside location and stunning mountain backdrop is without equal in the Alps. This is a resort that is resolutely traditional and proud, the preservation of its exclusive identity have been cultivated over many years, meaning that Lech today remains the resort of choice for European Royalty and global celebrities.